IPD Landing Pages

IPD Landing Pages display benefits, pricing and other marketing content that will help users make a choice about a specific offering. They can have multiple calls to action (request live demo, sign up, watch video) and can be used for rapid testing. Using a subset of additional marketing-style components, teams have the flexibility to create various design layouts to meet their needs.

The IPD Landing Page is a full-width layer that sits on top of the main application content, like a Trowser, but doesn’t have a sticky footer.

Web

When to Use

  • Display after the user has selected an IPD Access Point link
  • Display after a user has selected a “Get Started” button (to turn on Payroll, for example.)

Appearance & Behavior

Transition/Animation

The IPD Landing Page uses an animation similar to the Trowser. The HeaderStage, and details slide down from the top of the browser and reverses if closing.

Common Components

  • Marketing content (may include video)
  • Benefits
  • Pricing / price comparison
  • Illustrations, icons, or screenshots
  • Phone number
  • Legal text, or “show more link” to reveal additional details
  • Call to action, which links to the Activation Flow
  • Promotional banner
  • Promotional pricing

Example Layouts / Templates

NOTE: These are for illustrative purposes only.

Learn Page

When the customer is aware of the offering, but doesn’t fully understand the benefits or how it works. If the offering is a singular choice, then offer the ability to buy; if there are multiple options, consider the Compare Page.

Harmony_IPD_LP_Learn

Compare Page

When the customer understands the benefit of your product, but needs to select the most suitable option, and compare the most important differences between choices.

Harmony_IPD_LP_Compare

Input Page

When more customer data in required in order to proceed to using the offering.

Harmony_IPD_LP_Input

Promotional Components

When there is a short-term campaign or discount occurring that improves the value of the offering.

Harmony_IPD_LP_Input

 

 

 

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